We’re all currently living though a time of uncertainty and personal crisis, so – while I’m sure you’re growing very used to seeing these words at the top of every email – I hope you and your communities are going okay.
Every day our communication and use of language matters, but during a crisis like this, the impact of communication becomes particularly clear.
We can all have a positive influence on the language and social discourse around this crisis by being mindful about our own conversations and encouraging thoughtful and strategic communication approaches in our own workplace and community groups.
Below are my recommendations for conservation professionals on how to talk about COVID-19, drawing from my own strategic communications experience and some of the fantastic advice and resources published recently online (see below for links).
Be generous and understanding
People are – at…
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